Fuso Opens Newly Remodeled Fuso Academy Training Center

2019.6.16
  • Located at its North American headquarters in Logan Township for training of sales and customer services, including parts and service
  • Expanded area now more than 8,000 square feet of classroom and hands-on shop floor training
  • Advanced audio-visual capabilities for easier classroom training

Logan Township, N.J. — To support the launch of its new FUSO FE GAS truck and the industry-only production series FUSO eCanter all-electric truck, a complete remodel of the North American FUSO Academy Training Center was opened on June 17, 2019. This newly renovated facility represents 8,000 square feet of hands-on technical training for FUSO dealerships across the U.S. and Canada. It’s one of two locations supporting North American operations.

FUSO dealership service technicians come to this location at the North American headquarters in Logan Township to receive training in diagnostic and engine/transmission repair for all FUSO products. The FUSO Academy has several curriculums including an advanced training for more senior level technicians. This location will accommodate other dealership training classes from sales to warranty administration. FUSO also uses the area for training and meeting initiatives for its internal team.

"Research from the American Truck Dealership Association (ATD) illustrates the importance of having trained technicians at a truck dealership to improve customer service and satisfaction," said Scott Coyle, Vice President of Service for Mitsubishi Fuso Truck of America, Inc. "FUSO understands this, and that’s why our investment to ensure the top-of-the-line training curriculum and facilities is absolutely necessary, especially as we expand our product offering in North America."

This remodel added more classroom space, which expands the opportunity to hold additional classes during the year. Training sessions have been enhanced by the introduction of advanced audio/visual technologies. Truck lifts were added in the training bays to ensure real-world processes can be simulated during the training classes. Training attendees also will notice a brand new cafeteria space that includes complimentary snacks and drinks.

FUSO implemented its newly introduced FUSO Academy branding standards, as well. From top to bottom, the entire FUSO Academy Training Center mirrors what a flagship FUSO dealership should look like. From a sustainability standpoint, FUSO took this opportunity to install LED lighting, motion-senor light switches and water-saving toilets, just to name a few examples. The service bay doors also were replaced with glass doors, allowing for more natural light during training, reducing the need to always work under overhead lighting.

"A consistent customer experience begins with consistent branding touchpoints across all of our dealerships," added Bryan C. Allen, Manager, Marketing Communications for Mitsubishi Fuso Truck of America, Inc. "It’s always beneficial to demonstrate to our independent dealerships that the corporate office will not shy away from investing in the FUSO brand. We know the value this brings to our products, our image and the customer’s satisfaction."

Similar enhancements are taking place at FUSO’s second North American FUSO Academy location in Las Vegas, Nevada, later this month. All of these enhancements are part of a larger corporate office refresh that began in 2017, and represents a substantial investment in its physical operational space.

About Mitsubishi Fuso

Headquartered in Logan Township, NJ, Mitsubishi Fuso Truck of America, Inc. (FUSO) is a subsidiary of Daimler Trucks Asia, Kawasaki, Japan, an integral part of the Daimler Trucks Division of Daimler AG. With a heritage of more than 30 years in North America, FUSO is focused on delivering trucks with the lowest cost-of-ownership in their class. Its Class 3-5 diesel-powered, medium-duty cabover trucks are available through more than 200 dealer locations throughout the United States, Canada, Puerto Rico and Guam. More than 100,000 Mitsubishi Fuso standard, 4-wheel-drive and crew cab trucks have been sold in North America to fulfill the transportation needs of a wide variety of businesses and industries, including beverage, catering, refrigerated and dry cargo delivery fleets, vehicle recovery, towing, pest control, plumbing, light construction and landscaping. For more information, visit www.mitfuso.com, follow FusoTruck on Twitter, or like FusoTruck on Facebook.

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For more information:

Bryan C. Allen
Marketing Manager
Mitsubishi Fuso Truck of America, Inc.
856-467-3965
MFTA_Marketing@daimler.com

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